Energy Drinks
Sales of energy drinks is very stable throughout the year and the sales peak in summer months when consumption of cold drinks is the biggest. Special offers, discounted prices and consumer incentives, help increase the sales, even more.
The phenomenon of energy drinks resides in its 2 ingredients, caffeine (usually about 80mg/250ml) and taurine (usually about 1000mg/250ml) – amino acids that stimulate and sustain the muscles against fatigue. The amount of taurine and caffeine awakens intellect and senses.
Energy drinks are becoming more and more popular, being associated with “cool” and “active” people that is why we are convinced that the product sales as well as the market will expand all over the world.
